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WATCH MANUFACTURER: SWITZERLAND VS CHINA - HOW TO CHOOSE?
Compare the key metrics—labour cost, MOQ, lead-time and the brand power of the Swiss Made label. Discover why Switzerland delivers unrivalled prestige, how China slashes unit prices, and how Bryek Horlogerie Sàrl merges Asian components with Swiss assembly to offer the best of both worlds.
Private Label Watch : Build Your Own Swiss-Made Brand
Launch your own watch brand without a factory: discover how private-label manufacturing works, why Swiss Made boosts profit and credibility, and how Bryek Horlogerie—La Chaux-de-Fonds, since 2001—handles design, assembly and quality control under one roof for small- to medium-size runs.
Swiss watch assembly
Switzerland is recognized worldwide for its expertise in watchmaking. It is, moreover, considered the birthplace of most of the luxury watches manufactured in the world.
How to start a watch brand in 2025
Launching a watch line today is a balancing act between hard-nosed business logic and the romance of craftsmanship, heritage, and modern innovation. Whether you are an investor hunting reliable returns or an entrepreneur starting from zero, this guide—rooted in Bryek’s Swiss manufacturing expertise—maps every critical decision from idea to first shipment